Privacy Policy

Formé Pilates (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, and share your information when you visit, interact with, or make a purchase from https://theformepilates.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

We collect information in the following ways:

1. Information Collected Automatically
When you visit the Site, we automatically collect certain information about your device and usage, including your IP address, browser type, time zone, and interaction with the Site (“Device Information”). This helps us understand how visitors use our Site and improve performance.

This information is collected using technologies such as cookies, log files, and pixels.

2. Information You Provide to Us
We collect personal information you voluntarily provide, including:

Order Information: Name, billing address, payment details, email, and phone number
Scheduling Information: Name, email address, and booking details when you schedule classes or appointments
Communications: Any information you provide when contacting us or signing up for marketing communications

Together, these are referred to as “Personal Information.”

HOW WE USE YOUR INFORMATION

We use your Personal Information to:

Provide, operate, and improve our services
Process transactions and send confirmations
Manage class bookings and studio scheduling
Communicate with you regarding your account, bookings, or inquiries
Send marketing and promotional communications (you may opt out at any time)
Detect, prevent, and address fraud or security issues
Analyze usage trends and improve our website and offerings

SHARING YOUR PERSONAL INFORMATION

We do not sell your Personal Information.

We may share your information with trusted third parties that help us operate our business, including:

Scheduling and booking platforms (e.g., Mariana Tek)
Payment processors
Analytics providers (e.g., Google Analytics)
Marketing and advertising platforms

These providers are only given access to the information necessary to perform their services and are contractually obligated to protect your data.

SMS/Text Messaging:
Your opt-in for SMS/text messaging will not be shared with any third parties not directly affiliated with Formé Pilates.

We may also disclose information if required to comply with applicable laws, regulations, or legal processes.

YOUR CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)

If you are a California resident, you have the right to:

Request access to the personal information we collect about you
Request deletion of your personal information
Request correction of inaccurate personal information
Opt out of the sale or sharing of personal data (note: we do not sell personal data)
Limit the use of sensitive personal information (if applicable)

You will not be discriminated against for exercising your privacy rights.

To exercise any of these rights, please contact us using the information below.

COOKIES & TRACKING

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and support marketing efforts. You can control cookie preferences through your browser settings.

DATA RETENTION

We retain your Personal Information only as long as necessary to fulfill the purposes outlined in this policy, including maintaining business and legal records, unless a longer retention period is required by law.

DO NOT TRACK

Our Site does not currently respond to “Do Not Track” browser signals.

THIRD-PARTY LINKS

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites.

CHANGES TO THIS POLICY

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page with the revised date.

SMS AND MOBILE INFORMATION

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

CONTACT US

If you have any questions or would like to exercise your privacy rights, please contact us:

Email: info@theformepilates.com
Mailing Address:
Formé Pilates Studio
3780 El Camino Real,
Palo Alto, CA 94306