Terms of Service, Privacy Policy, and Liability Waiver

Introduction

These Website Standard Terms and Conditions (the “Terms”) govern your use of this website, including all pages within it (collectively, the “Website”). By accessing or using this Website, you accept these Terms in full. If you disagree with any part of these Terms, you must not use this Website.

This Website is not intended for individuals under the age of 18. By using this Website, you confirm that you are at least 18 years old.

Intellectual Property Rights

Other than content you own and choose to display on this Website, all intellectual property rights and materials contained on this Website are owned by Formé Pilates Studio and/or its licensors. All rights are reserved.

You are granted a limited, non-exclusive license solely for the purpose of viewing the content on this Website, subject to the restrictions outlined in these Terms.

Restrictions

You are expressly prohibited from, without prior written consent:

Publishing any Website material in any media
Selling, sublicensing, or commercializing any Website material
Publicly performing or displaying any Website material
Using this Website in any way that may damage or impair the Website
Using this Website in any way that impacts user access
Using this Website in violation of applicable laws or regulations
Engaging in data mining, harvesting, or extraction
Using this Website for advertising or marketing purposes

Certain areas of this Website may be restricted, and Formé Pilates reserves the right to restrict access to any part of the Website at its sole discretion. Any login credentials must be kept confidential.

Your Content

“Your Content” refers to any audio, video, text, images, or other material you submit to the Website. By posting content, you grant Formé Pilates a non-exclusive, worldwide, irrevocable, royalty-free, sub licensable license to use, reproduce, adapt, publish, translate, and distribute it in any media.

You represent that Your Content is your own and does not infringe on any third-party rights. Formé Pilates reserves the right to remove any content at any time without notice.

No Warranties

This Website is provided “as is,” with all faults. Formé Pilates makes no representations or warranties of any kind regarding the Website or its content. Nothing on this Website constitutes professional or fitness advice.

Limitation of Liability

Formé Pilates, including its officers, directors, and employees, shall not be liable for any damages arising out of or related to your use of this Website. This includes indirect, consequential, or special damages.

Indemnification

You agree to indemnify and hold harmless Formé Pilates from any liabilities, damages, costs, or expenses (including reasonable attorneys’ fees) arising from your breach of these Terms.

Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will remain in full effect.

Variation of Terms

Formé Pilates may revise these Terms at any time. By continuing to use the Website, you agree to review and be bound by the updated Terms.

Assignment

Formé Pilates may assign or transfer its rights under these Terms without notice. You may not assign your rights under these Terms.

Entire Agreement

These Terms constitute the entire agreement between you and Formé Pilates regarding use of the Website.

Governing Law & Jurisdiction

These Terms are governed by the laws of the State of California. You agree to submit to the jurisdiction of the state and federal courts located in California.

Login and Password

To create an account, you must provide accurate and complete information and keep it updated. Formé Pilates may suspend or terminate accounts with inaccurate or incomplete information.

Accounts are personal and may not be shared. You are responsible for maintaining the confidentiality of your login credentials and for all activity under your account.

You must notify us immediately of any unauthorized use. Formé Pilates is not liable for unauthorized use unless caused by its gross negligence or willful misconduct.

2026 Promotions – Terms & Conditions

Promotion applies only to current advertised pricing
Founding or legacy rates are not eligible
Founding pricing remains valid only if not canceled
Upgraded memberships begin at the next billing cycle
Offer cannot be combined with other promotions
Annual memberships are non-refundable once activated
“Activation” is defined as the membership start date, not first class use
Formé Pilates reserves the right to modify or terminate the promotion at any time

Health and Class Participation

You acknowledge that participation in Pilates and other physical activities involves inherent risks, including injury from overexertion, improper equipment use, or failure to follow instructions.

You accept full responsibility for selecting activities appropriate to your fitness level.

Third-Party Sites & Links

This Website may contain links to third-party websites. Formé Pilates is not responsible for their content, services, or transactions.

These links are provided for convenience only and do not imply endorsement. You are responsible for ensuring any materials accessed are safe and suitable.

Formé Pilates does not verify or guarantee third-party materials or services. Any interactions with third parties are solely between you and the provider.

You may link to our homepage, provided it does not imply endorsement or affiliation. You may not frame or replicate Website content on another site.

Formé Pilates (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, and share your information when you visit, interact with, or make a purchase from https://theformepilates.com (the “Site”).

PERSONAL INFORMATION WE COLLECT

We collect information in the following ways:

1. Information Collected Automatically
When you visit the Site, we automatically collect certain information about your device and usage, including your IP address, browser type, time zone, and interaction with the Site (“Device Information”). This helps us understand how visitors use our Site and improve performance.

This information is collected using technologies such as cookies, log files, and pixels.

2. Information You Provide to Us
We collect personal information you voluntarily provide, including:

Order Information: Name, billing address, payment details, email, and phone number
Scheduling Information: Name, email address, and booking details when you schedule classes or appointments
Communications: Any information you provide when contacting us or signing up for marketing communications

Together, these are referred to as “Personal Information.”

HOW WE USE YOUR INFORMATION

We use your Personal Information to:

Provide, operate, and improve our services
Process transactions and send confirmations
Manage class bookings and studio scheduling
Communicate with you regarding your account, bookings, or inquiries
Send marketing and promotional communications (you may opt out at any time)
Detect, prevent, and address fraud or security issues
Analyze usage trends and improve our website and offerings

SHARING YOUR PERSONAL INFORMATION

We do not sell your Personal Information.

We may share your information with trusted third parties that help us operate our business, including:

Scheduling and booking platforms (e.g., Mariana Tek)
Payment processors
Analytics providers (e.g., Google Analytics)
Marketing and advertising platforms

These providers are only given access to the information necessary to perform their services and are contractually obligated to protect your data.

SMS/Text Messaging:
Your opt-in for SMS/text messaging will not be shared with any third parties not directly affiliated with Formé Pilates Studio.

We may also disclose information if required to comply with applicable laws, regulations, or legal processes.

YOUR CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)

If you are a California resident, you have the right to:

Request access to the personal information we collect about you
Request deletion of your personal information
Request correction of inaccurate personal information
Opt out of the sale or sharing of personal data (note: we do not sell personal data)
Limit the use of sensitive personal information (if applicable)

You will not be discriminated against for exercising your privacy rights.

To exercise any of these rights, please contact us using the information below.

COOKIES & TRACKING

We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and support marketing efforts. You can control cookie preferences through your browser settings.

DATA RETENTION

We retain your Personal Information only as long as necessary to fulfill the purposes outlined in this policy, including maintaining business and legal records, unless a longer retention period is required by law.

DO NOT TRACK

Our Site does not currently respond to “Do Not Track” browser signals.

THIRD-PARTY LINKS

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites.

CHANGES TO THIS POLICY

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page with the revised date.

SMS AND MOBILE INFORMATION

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

CONTACT US

If you have any questions or would like to exercise your privacy rights, please contact us:

Email: info@theformepilates.com
Mailing Address:
Formé Pilates Studio
3780 El Camino Real,
Palo Alto, CA 94306

Waiver of Liability & Assumption of Risk Agreement

I AGREE TO THE FOLLOWING TERMS AND CONDITIONS FOR PARTICIPATION IN ANY IN-PERSON OR ONLINE PROGRAMS, SERVICES, OR ACTIVITIES PROVIDED BY Forme Pilates (“Studio”).

1. Acknowledgment of Activities & Voluntary Participation

I voluntarily choose to participate in services and activities offered by the Studio, including but not limited to Pilates classes, private training, workshops, wellness services, virtual programming, founders events, special events, and events (collectively, the “Activities”). I understand that my participation is entirely voluntary.

2. Express Assumption of Risk

I understand that the Activities involve inherent and significant risks, including but not limited to: falls, equipment malfunction, improper use of equipment, physical exertion, muscle strain, joint injury, sprains, fractures, cardiovascular complications, illness, permanent disability, and death.

I expressly and voluntarily assume all risks, whether known or unknown, inherent or not inherent, and whether arising from ordinary negligence or otherwise, to the fullest extent permitted under California law.

3. Health Representation & Responsibility

I represent and warrant that:

I am physically and mentally capable of safely participating in the Activities;
I have no medical condition that would impair my ability to participate or increase risk;
I have consulted, or have had the opportunity to consult, a physician prior to participation.

I agree that I am solely responsible for monitoring my physical condition and will immediately stop participation if I experience pain, discomfort, or any abnormal symptoms. I further agree to disclose any relevant medical conditions, injuries, or limitations to the Studio prior to participation and as they arise.

The Studio reserves the absolute right to deny or terminate my participation at any time for safety reasons.

4. Release of Liability (Including Negligence)

To the fullest extent permitted by California law, I knowingly, voluntarily, and irrevocably release, waive, and discharge Forme Pilates Studio and its owners, officers, directors, employees, instructors, contractors, agents, affiliates, and landlord (collectively, the “Released Parties”) from any and all claims, demands, causes of action, damages, losses, liabilities, or expenses of any kind (“Claims”), including those arising from the active or passive negligence of any Released Party.

This release applies to any and all Claims arising out of or related to:

Participation in the Activities;
Use of Studio facilities, equipment, or services;
Presence on the Studio premises or participation in virtual programming.

5. Indemnification & Hold Harmless

I agree to defend, indemnify, and hold harmless the Released Parties from and against any and all Claims, including attorneys’ fees and costs, arising out of or related to:

My participation in the Activities;
My negligence or misconduct;
Any Claims brought by or on behalf of a minor I enroll or any third party related to my participation.

6. Covenant Not to Sue

I agree that neither I, nor anyone acting on my behalf (including heirs, assigns, or representatives), will bring or maintain any lawsuit against any Released Party for any Claim released in this Agreement.

7. Photo & Media Release

I grant the Studio permission to photograph or record me during Activities and to use my image, likeness, or voice for marketing, advertising, and promotional purposes in any media, worldwide and in perpetuity, without compensation, unless I provide written notice opting out.

8. Communicable Illness (Including COVID-19)

I acknowledge that participation in the Activities may expose me to communicable illnesses, including COVID-19. I understand that such exposure may result in illness, injury, permanent disability, or death.

I voluntarily assume all risks related to such exposure and release the Released Parties from any Claims arising from or related to the transmission of any communicable disease, including those arising from the negligence of any Released Party, to the fullest extent permitted by law.

9. California Civil Code §1542 Waiver

I expressly waive the protections of California Civil Code §1542, which states:

“A general release does not extend to claims that the creditor or releasing party does not know or suspect to exist in their favor at the time of executing the release…”

I understand and agree that this waiver is intended to release all Claims, including unknown or unsuspected Claims.

10. Studio Policies (Binding Terms)

All sales are final.
Classes require a minimum of 12 hours’ notice for cancellation.
Private and duet sessions require 24 hours’ notice.
Late cancellations or no-shows will result in a $25 fee for unlimited memberships and forfeiture of credits for class packs or session-based memberships.

I agree that these policies are binding and enforceable.

11. Minors

If I am enrolling a minor, I certify that I am the parent or legal guardian and agree to all terms of this Agreement on the minor’s behalf.

I accept full responsibility for all risks, injuries, and Claims arising from the minor’s participation and agree to indemnify the Released Parties accordingly. A signed in-person waiver may be required.

12. Severability & Governing Law

If any provision of this Agreement is held invalid or unenforceable, the remaining provisions shall remain in full force and effect. This Agreement shall be governed by and interpreted under the laws of the State of California.

Acknowledgment & Agreement

I acknowledge that I have carefully read this Waiver of Liability & Assumption of Risk Agreement, fully understand its terms, and understand that I am giving up substantial legal rights, including the right to sue.

I voluntarily agree to this Agreement freely and without inducement.